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The Creative Guru
I believe that every woman has a story worth celebrating, especially those who’ve reached milestones in their life and career. My passion is helping women—particularly those who are leaders, professionals and entrepreneurs —step into their power and showcase their journey. As someone who has faced the challenges of running a business and finding confidence in front of the camera, I understand the importance of showing up authentically.
One experience that stands out is when a client came in feeling extremely nervous and uneasy—she even mentioned she couldn’t sleep the night before.
Despite being a best-selling author, keynote speaker, and coach, the thought of having her photos taken filled her with anxiety. She showed up with outfits that were completely out of her comfort zone, as this photoshoot was nothing like what she was used to.
One experience that stands out that I was reminded of the power of photography was when I photographed my client who came in with their spouse (I am not couples photographer by any means).
They hadn’t had professional photos taken since their wedding, a few decades ago. As I guided them through their session, something shifted—My client paused for a moment because they became emotional, realizing how much they cherished that very moment and how long it had been since they had captured their love in a way that reflected their lives today. That was such an unforgettable moment and a wonderful reminder of why I do what I do.
Established in 2019.
Viviana Cardenas Photography was founded from a deep desire to help others feel seen and celebrated. The journey started during the pandemic, capturing the beauty of pregnancy and maternity under the name Rose and Lily Family Photography, honoring my grandmother Rose and my mother Lilly.
As my passion evolved, so did the brand, leading to the creation of Viviana Cardenas Photography.
My love for photography is about more than capturing images; it’s about creating an experience where my clients feel supported, comfortable, and confident. My own experiences of feeling unseen and unheard drove my commitment to ensuring others are seen and heard!
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